The 2023 narrative: AI is coming for creative industries. We took the opposite bet.
What We Use AI For
Content & SEO: AI-assisted drafts with keyword research built in. Day-long work takes two hours.
Image production: AI generation for hero images, product photos. Filling gaps where clients don't have professional photography.
Code assistance: Boilerplate, patterns, first drafts. The bottleneck is now judgment, where 23 years of experience lives.
Client reporting: Monthly SEO reports went from 3 hours to 30 minutes per client.
What Didn't Change
Strategy. Judgment. Taste. Client relationships. Knowing which battles to pick.
The Result
Throughput doubled. Headcount stayed flat. Margins improved. Work got more distinctive.